The Work

Ideas.
Research.
Influence.

A collection of ideas, research, conversations and contributions across business, leadership, innovation and emerging markets.

02

Research & Publications

Research and academic work exploring digital transformation, consumer engagement, technology adoption and innovation in emerging markets.

Publications

Academic papers, book chapters, conference papers and selected academic contributions.

Academic papers, book chapters, conference papers, peer review roles, and selected academic contributions.

View publications

Keynote addresses, interactive research sessions, and panel presentations.

View presentations

Direct link to verified academic research profile. ORCID iD 0000-0002-9949-8253.

View ORCID profile

Recognition for research excellence, including journal awards and doctoral distinctions.

View recognition

Evaluating cutting-edge empirical research in marketing management, consumer behavior, and technology adoption as a peer reviewer for leading international journals.

Academic service
03

Speaking & Teaching

Connecting business experience, research and practical insight to help leaders, professionals and students think differently and act with greater clarity.

01

Speaking

Delivering macro-level keynotes and executive dialogues on navigating complex market environments, leading enterprise transformation, and driving sustainable growth across emerging economies.

02

Executive Education

Facilitating structured organizational learning programs that align executive leadership teams, bridge the gap between corporate vision and frontline execution, and build long-term operational capabilities.

03

Teaching

Delivering business school instruction that integrates empirical academic research with real-world practice to explain digital business models, evolving consumer behaviors, and technology adoption.

04

Masterclasses

Conducting concentrated, specialized deep dives into advanced B2B commercial capabilities, strategic Key Account Management (KAM), and go-to-market architecture.

05

Mentoring

Guiding emerging executives through critical career transitions and supporting scholar-practitioners in connecting doctoral research with high-impact business application.

04 / Media

In conversation.

Interviews, articles, podcasts, events, press features and video appearances.

01

Speaking & Conversation

02

Research & Academic Conversation

03

Business & Leadership